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Kamis, 03 Maret 2011

When Buying a Franchise Study All of the Competition, Not Just Other Franchisors

Now then, in the event you can show me a business with no competition, I will show you where the government as put forth rules & regulations stopping people from entering the market, a monopoly which is illegal, or a business which will soon have competition within the next few weeks. Further, in the event you are thinking about purchasing a franchise, I would recommend that you carefully study all the competition, & not the other franchisors in the marketplace.

One thing I always find fascinating is when I listen to business opportunity sales people, & sometimes, although to a lesser degree, franchise salesmen say that the business model they are selling has virtually no competition. That is usually not the case, because if there's a substantial number of buyers in the market willing to partake in a given product or service, surely there will be sellers in the market providing those services & products. That is how the free market works, that is the way it's always worked, & there is no such thing as a business without competition.

It is important to note this in the event you are preparing a business plan, & you are sizing up the competition; who has the market share, & how much is obtainable in that overall industry within the region or territory which you will be operating your franchised outlet. Before retirement I was a franchisor, & I franchised mobile carwash trucks. Although they didn't have any competition, or at least any organize competition when I first started, but there were other ways to wash people's cars of work.

Whereas, it is true that franchisors usually compete against business opportunities, & other types of business investments, the franchisees that run the franchised outlets have all sorts of competition, & they are not the same. For example, you might be selling a definite item, but there is another company which bundles that product or service in with their offerings in a different industry. They are still competition, although you might not think about them such, but you need to be thinking there .

There were fixed site carwashes, there were carwashes attached to gas stations, there were carwash fundraisers on the weekends with nonprofit groups, there were individuals who washed their own automobile, & then there was Sister Nature, which would rain heavily out in New york & wash all the cars at no cost. Despite what you might think they were all competitors, even if they didn't have plenty of mobile competitors at the time. Today, there has to be at least twenty to 50 mobile automobile washing & auto detailing companies in every city in The united states. Indeed, I hope you will think about this & by example & think on it.

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