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Selasa, 08 Maret 2011

What Should Spark My Interest When Reading the Business History of a Franchisor?

All right so, as you are reading these franchise disclosure documents it makes sense to pay special attention to the experience, and business history of the franchisor. They will must list all kinds of important things in there, for example what they have been doing for the last five to ten years. A franchisor with plenty of experience in the industry, and which has built up the business model is preferable. The more experience they have in the industry, or even walking the franchise business model as a small business before they franchise, the better for you. Still, they are going to need franchise veteran executive team members .

Before you buy a franchise, the franchisor has to give you the franchise disclosure documents. You must sign for these documents, and you cannot buy the franchise for 15 days. This is to protect you as an investor, or a consumer, so that you don't jump in to a franchise that you don't need, and you are not pressured by the franchisor in some unethical way. Nevertheless, most franchisors are very cautious not to push unqualified franchisees in to their technique, because it causes issues down the road.

It is also lovely to see that they have a solid balance sheet, and are adequately capitalized, as well as have franchise executives on their staff that know the ins and outs of the franchising industry. This is because the franchising industry is different than other types of businesses, and surely it is different from walking a small business, which may or may not be a duplication of the franchised outlets they are now selling. The right franchising team can make amazing strides in the market, providing they sell franchises to only top qualified individuals.

Knowing the franchisor's business history, as well as a small bit about their executive team is a powerful tool when choosing which franchised buy. Obviously you will need to look at different franchise offerings, or even business opportunities in the same sector, and check out the competition. Often the franchise offerings look very similar, but having the right franchise executive team makes all the difference in that case. You ought to also look for red flags, and breaks in continuity in the franchisor's experience, and both successes and failures in their business history and resumes.

You ought to also use the information in the franchise disclosure documents as a beginning point to do your own research and look for other history even prior to what is listed. This is because only a definite number of years back are necessary by law to be listed. Sometimes franchisors go up and beyond that and list ten to twenty years of prior business experience, but they are only necessary to list recent business experience. Indeed I hope you will think about all this and think on it.

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