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Jumat, 22 April 2011

Get Out There!

I am always telling my clients that they require to get 'out there'. Basically said, I do know. What I have learned, though, is that they don't know where & how. Here are some key tips for you - so you can create the KLT fact (know, like & trust). People do business with people they know, like & trust.

Are you hiding behind your computer & thinking you can grow your business that way? Is that part of your comfort zone because you don't know where to go & what to do when you get there - when it comes to promotion your products & services?

Generate, & send, a every week ezine (newsletter) & be consistent about it - You know, by now, that my ezine comes out every Thursday at two:00 p.m. EST - & when it doesn't, I get e-mails from people asking in the event that they have been dropped from my list because they didn't get it on any occasion. People come to expect it - because there is always lovely, solid content which is helpful to them in growing their business & become a rich woman leader. They come to know me & what I must offer. What about you?

Receive a business card & carryover them with you at all times. It is unbelievable to me how lots of ladies entrepreneurs I meet, out & about, who don't have a business card with them. Come on! Receive a professional business card - & be definite to make use of the 'real estate' on the back of it, - & have them with you at all times - in the automobile, in your purse - in all places. It is 'client attractive' to make it simple for people to connect with you.

Get booked for interviews on radio & TV. Lots of, lots of people listen to weblog talk radio these days - there is a lot to learn from the various specialists who are being interviewed. You require to be of them. google 'blog talk radio' - find the section that fits with the work you do - listen to some of the shows to be definite you have synergy with the host & select that you can bring value to that person's show - & make contact. Get speaking!

Generate a 'free gift' & have it available on your web-site. way to 'get out there' & get known, is to be driving traffic to your web-site on a regular basis - through your business card, your ezine, a public speaking event, a radio interview, etc. Get people to your web-site so you can grow your list - & be definite to offer a free gift (a document, a CD, etc.) that has great content for your prospects.

Public Speaking. We have talked about this before - as an entrepreneur who wishes to grow their business & earn more money, you have got to get out on various stages - to generate awareness about who you are & what you require to offer. Generate a signature speech, generate a list of the stages you require to be on - & get going.

Volunteer. I think in the universal principle of giving back - volunteer your time or services to an organization that aligns together with your values. As a new entrepreneur, don't 'sign up for life' - but, , manage your time & energy so that you can have a 'presence', give something of value, & still have lots of time to be working 'on' your business.

Pick up the phone! Yup - that is what I said: pick up the phone! I often surprise clients, on a Friday afternoon, when I randomly pick a name & call them to chat & see how they are doing. Or I call anyone with whom I have developed an e-mail or social media relationship, & make arrangements for a coffee date - taking it to the next level. Get out there.

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