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Sabtu, 26 Februari 2011

"You Have to Convince Me Why I Should Buy Your Franchise", He Said - No I Don't

Think about in the event you will that franchising is like a wedding. Would you need to continually pick a fight together with your future partner, how would that help your future marriage relationship? It doesn't make much sense does it, & perhaps this is why as a franchisor I shook my head when franchise buyers would give us a hard time, & become excessively aggressive. Indeed, I can keep in mind franchise buyer who told me straight up; "you must persuade me why I ought to buy your franchise." Well, that is not true, I don't must persuade someone of anything, in fact, they always had lots of franchise buyers, & they selected from the best-of-breed, & the cream of the crop.

It is wonderful how belligerent franchise buyers can be, & it makes no sense. Think about in the event you will that a franchise buyer, in the event that they are accepted by the franchisor, granted a franchise, & can buy that franchised outlet, then they are going to be in business with that franchisor for the term or period of the franchise agreement, usually ten or more years. Therefore, it makes no sense for a franchise buyer to show any animosity, vindictiveness, belligerence, or hard-core negotiation tactics with the franchisor in the work of the franchise sales technique.

Now then, if our franchise brand name & our business model was intriguing to that franchise buyer, then perhaps that is why they were there in front of us asking to buy the franchise the first place. They weren't bound to try to sell someone anything, they came to us, they didn't go out, & try to find them. This combative style of buyers often shows a sign of future issues. In the event you are going to do business with someone for the next ten years, & work closely with them, & they are aggravating you, & challenging you in such a way from day-one, perhaps it might be wise to walk away.

In this particular incident, I did walk away, I grabbed our brochures, & the franchise agreement & disclosure documents from that particular franchise buyer, & I got up & walked out. In other words, they didn't qualify to buy our franchise, I wasn't interested in selling them the franchise, & frankly they would not fit nice within our team.

They always had great franchisees with stellar personalities & high integrity - & yes they did have a few rogue franchisees, but over time they learned to look for signs to prevent this. When I saw those signs in various individuals & franchise buyers, I ended the sales technique promptly. Indeed I hope you will think about all this & think on.

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