Running Hot or Cold In Your Sales Presentations?

What's the secret for success in sales presentations and public talks? To dramatically improve the results of your presentations, build an emotional bond. Find out the rapid and simple way to do this right now.


Why are emotions are so important? Emotions drive our major decisions. You have heard and seen this in action. Possibly even in yourself, a mate, or a partner. Let's look at a classic purchase: purchasing a automobile.


 think about the words people use to report their cars. "I'm in love." "I'm thrilled." "I can escape." These are not logical terms. They are emotional ones.


Purchasing a automobile is a major decision. But as seasoned sales people will tell you, it is not a logical decision. It is an important, expensive and major decision that is made emotionally.


This is not the only time when emotions drive decisions. think about how plenty of decisions are based on emotional factors-rather than logical ones. Choices about where to go, what to do, who to date, and whether to make a purchase. Plenty of people make these choices based on gut feelings-not a logical, reflective method.


People fall in love with the color, the shape, and the feeling of powerful freedom. Some lust after the 'new automobile smell.' Others love that it is new and they are the first ones to break it in. Plenty of people make non-logical decisions based on images, adverts and beliefs.


Don't fight the way people are wired. Appeal to emotions. Build your presentation to connect with core emotions. Tell emotional tales. Show compelling images. Capture imagination through emotions.


What is this mean for your sales presentation?


These are the presentations that inspire people to take action-to avoid negative consequences. In case you look around right now, no doubt you can spot these sales techniques in action.


Naturally, there's a host of emotions to select from. Some professional sales presenters prefer to appeal to 'negative' emotions. Pain. Suffering. Guilt. Worry. Concern. Anxiousness. They salt their presentations with the painful and fearful states that are troubling their clients.


Others prefer to appeal to 'positive' emotions. The enjoyment of a purchase. Escaping the grind. Delighting in time spent with relatives and friends. The rewards that you so desperately deserve.


Presenters who use positive core emotions often attract buyers who are hopeful and longing for these glowing states.


For a masterful sales presentation, understand what is driving your audience. Plenty of people think that fear is the most influential emotion they have. For example, in plenty of adverts for sales presentation training, you'll see fear and avoidance of fear used as a magnetic pull.


"Fearless presenting." "Never feel foolish again." "Crush nervous jitters." These statements tap in to core fears of stumbling, blowing a large sale, or trembling in front of an important client. No wishes to feel foolish, insecure and guilty of blowing a large deal.


If you are used to always approaching your sales presentations from a logical, point-by-point process, explore the power of emotions. In case you tend to favor emotion over another, stretch yourself. The more you can use the whole palate of emotions skillfully, the faster you will dramatically improve the success of your presentations.

Posted in: Presentation